According to the study, online shoppers in India are the most interested in compressed commerce, with 80 percent of respondents expressing interest in moving faster from inspiration to purchase. It was followed closely by UAE (77 percent) and Thailand (76 percent).
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. "Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023." Chart. June 27, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. (2023). Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce. "Share of Online Shoppers Looking to Go from Inspiration to Purchase as Quickly as Possible in Selected Countries Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
Wunderman Thompson Commerce, Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/ (last visited November 19, 2024)
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1341307/interest-in-compressed-commerce/
